Thank you for visiting mooizeg, which is Dutch for 'very nice!' I'm Jeannet Leendertse, and Dutch is my native language. As a child, I loved to craft with fabric, using my grandmother’s hand-crank sewing machine. I studied graphic design in the Netherlands and at 27 went to New York in search of an internship. After completing my degree cum laude, I moved to the Boston area and became a book designer at the MIT Press. My design work there appeared in PRINT magazine, was included in the AIGA archives and recognized by the International Design Competition in Leipzig. A few years later I opened my own design studio where I designed books for a variety of publishers, including the Institute of Contemporary Art and Harvard University’s Peabody Museum Press. My studio work was awarded first place twice by the New England Museum Association.
Still, I could not quite forget about fabric, and this is how my typographic in-a-word scarves came about. They are pigment printed in my studio on Habotai silk and then carefully hemmed to maintain the flow of the material.
The ammonite cowl collection has grown out of my interest in repetitive lines, which can be created through pleating. The cowl shape is inspired by the the seashells of the Northern Atlantic. Ammonite cowls are made with locally sourced alpaca, from Borgstein Alpaca Farm. This family alpaca farm is run by Karen Borgstein, who also happens to be from the Netherlands! Click on this link to read the lovely article Dutch Culture USA published about our Double Dutch venture. I felt, dye, and pleat my ammonite cowls one at a time, using the ancient Japanese technique of arashi shibori.
Mooizeg accessories have been featured in the Boston’s Museum of Fine Arts gift collection, and can be found at the Society of Arts and Crafts, Artful Home, and a variety of small boutiques in New England. They were also selected for the Shop at TextielMuseum in the Netherlands.
In 2016 the ammonite cowl was selected by Fiber Art Now for the Excellence in Fibers juried exhibition and the Winter issue cover of the magazine.
Thank you for visiting!